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Mindful Branding
Introduction
What is a Brand?
Where Do You Start?
Authenticity & Building Trust
What Makes You
How Are You Different?
Establishing An Identity
Strengths & Weaknesses
Review
Your Promise
What Are You Offering?
Determining Your Attributes
Your Wording
Why Does Wording Matter?
Wording and Your Brand
Creating a Tagline
Keeping It Simple
Review
Visual Identity
What is Visual Identity?
The Psychology of Colors
Choosing Colors
Dressing for Success
The Almighty Logo
Review
Logo Design
The Psychology of Logos
Types of Logos
Logos to Avoid
How To Get a Logo
Review
Brand Strategy: Turn Your Brand Into Money
Your Website
Blogging
Leads and Ads
Social Media Crash Course
Why Social Media?
Facebook: The Manager
Instagram: The Influencer
Your Power Tools
Creating Success
Overcoming Your Fears
Personality & Your Brand
You've Got This!
What Goes Around Comes Around
Logos to Avoid
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